quand la stupidité du parti au pouvoir atteint son paroxysme ...
Le décret en préparation exprime le fantasme "Big Brother" : tout savoir sur tout et tous, même l'impossible. Selon ce texte, les opérateurs téléphoniques, les fournisseurs d'accès à Internet, les hébergeurs et les responsables de services en ligne (sites Web, blogs, etc.), devraient conserver pendant un an à leurs frais toutes les coordonnées et traces invisibles que laissent les utilisateurs lors d'un abonnement téléphonique ou à Internet, lors de leurs déplacements avec un téléphone allumé, lors de chaque appel ou de chaque connexion à Internet, de chaque diffusion ou consultation sur le Web d'un article, d'une photo, d'une vidéo, ou lors de chaque contribution à un blog.
...
De l'avis unanime des spécialistes, c'est économiquement et techniquement impossible. Même les Etats-Unis de George W. Bush et leur "Patriot Act" post-11-Septembre n'ont jamais envisagé pareille conservation ou réglementation, qui soulèverait sans doute l'opinion publique américaine d'aujourd'hui, mais s'opère sans bruit en France.
source : Le Monde.fr
David DURAND PICHARD, référenceur professionnel, tombé dedans quand il était petit ... L'actualité du référencement par un Consultant SEO Senior. Les infos sur les outils de recherche (Yahoo, Google, Bing, Google adwords, Yahoo Search Marketing, Microsoft ...). Informations sur le métier passionnant de référenceur professionnel.
mardi 24 avril 2007
mardi 17 avril 2007
Google recrute en coree du sud
Le webmaster en chef de Google, Dennis Hwang, va recruter une équipe consacré au webmastering pour la corée du sud. Ce recrutement complètera l'équipe d'une cinquantaine de personnes et permettra sans doute à Google d'améliorer sa position sur le marché coréen où le moteur est derrière Naver, Daum et Yahoo! Korea. Google Korea représente environ 20% des recherches dans ce pays.
Google va ajouter une fonction powerpoint
Google va ajouter une fonctionnalité permettant de créer des documents de type powerpoint via son outil Google document et tableur (Docs & Spreadsheets). Un nouvel ajout qui permettra de travailler en ligne et à plusieurs (espace collaboratif). Cette annonce a été faite par Eric Schmidt lors de l'expo Web 2.0 à San Francisco. Comme les autres outils proposés par Google n'a pas la vocation à fournir l'ensemble des fonctionnalités du pack office et notamment les notamment les nouvelles fonctions de tri d'excel 2007 que je trouve bien pratiques.
lundi 16 avril 2007
Google propose ses pubs radio avec Clear Channel
J'ai pas eu le temps de vous traduire le communiqué de presse de google car je dois aller m'entrainer (athlétisme) et que j'ai 35 ans today :
Under the agreement, Google™ Audio Ads advertisers will have national
distribution, enabling them to reach specific audiences, at specific
times, in targeted geographies. For Clear Channel, this agreement
opens up an additional sales channel and provides supplemental revenue
by making Clear Channel inventory available to advertisers who
previously had not used radio.
"This is a true win-win," said John Hogan, Chief Executive Officer of
Clear Channel Radio. "Clear Channel Radio gets access to an entirely
new group of advertisers within a new and complementary sales channel,
and Google adds another option for its existing customers. Google has
proven its ability to gain premiums for advertising inventory and that
fits perfectly into our broader strategy of building value for
advertisers while increasing our overall revenue yield. We're
committed to working with the best-in-class and Google has a real
economic incentive to produce meaningfully higher CPMs."
"Clear Channel is the market leader in delivering radio value to
consumers and advertisers and has built an innovative platform to
manage its on-air ad inventory," said Eric Schmidt, Chief Executive
Officer of Google. "We look forward to working with Clear Channel
Radio by providing a unique set of advertisers and a system that will
increase the effectiveness and measurability of connecting advertisers
with radio listeners."
Clear Channel Radio's national and local sales forces will continue to
focus on the company's most lucrative advertiser relationships, and on
the many advertisers who seek specialized advertising packages and
concepts. Google will focus primarily on advertisers who currently
run ads online but do not run ads on radio.
For Clear Channel, the move is part of a larger initiative to
differentiate its on-air ad inventory. The company created a number
of special positions (such as first-in-pod and islands), new and
innovative spot types (adlets and blinks), unparalleled creative
resources (the Creative Services Group), and fresh combinations on-/
off-air/online packages. These efforts have produced many new
advertiser alternatives and steady gains in revenue yield-per-minute.
Using its Viero System, the company already enables sales managers and
sellers to dynamically evaluate and price inventory. Clear Channel
Radio and Google today separately announced Viero Systems full AdSense
for Audio Compatibility.
This agreement complements an existing online advertising partnership
in which Google provides text ads to Clear Channel's radio-station Web
sites through the company's Online Music & Radio Unit.
Under the agreement, Google™ Audio Ads advertisers will have national
distribution, enabling them to reach specific audiences, at specific
times, in targeted geographies. For Clear Channel, this agreement
opens up an additional sales channel and provides supplemental revenue
by making Clear Channel inventory available to advertisers who
previously had not used radio.
"This is a true win-win," said John Hogan, Chief Executive Officer of
Clear Channel Radio. "Clear Channel Radio gets access to an entirely
new group of advertisers within a new and complementary sales channel,
and Google adds another option for its existing customers. Google has
proven its ability to gain premiums for advertising inventory and that
fits perfectly into our broader strategy of building value for
advertisers while increasing our overall revenue yield. We're
committed to working with the best-in-class and Google has a real
economic incentive to produce meaningfully higher CPMs."
"Clear Channel is the market leader in delivering radio value to
consumers and advertisers and has built an innovative platform to
manage its on-air ad inventory," said Eric Schmidt, Chief Executive
Officer of Google. "We look forward to working with Clear Channel
Radio by providing a unique set of advertisers and a system that will
increase the effectiveness and measurability of connecting advertisers
with radio listeners."
Clear Channel Radio's national and local sales forces will continue to
focus on the company's most lucrative advertiser relationships, and on
the many advertisers who seek specialized advertising packages and
concepts. Google will focus primarily on advertisers who currently
run ads online but do not run ads on radio.
For Clear Channel, the move is part of a larger initiative to
differentiate its on-air ad inventory. The company created a number
of special positions (such as first-in-pod and islands), new and
innovative spot types (adlets and blinks), unparalleled creative
resources (the Creative Services Group), and fresh combinations on-/
off-air/online packages. These efforts have produced many new
advertiser alternatives and steady gains in revenue yield-per-minute.
Using its Viero System, the company already enables sales managers and
sellers to dynamically evaluate and price inventory. Clear Channel
Radio and Google today separately announced Viero Systems full AdSense
for Audio Compatibility.
This agreement complements an existing online advertising partnership
in which Google provides text ads to Clear Channel's radio-station Web
sites through the company's Online Music & Radio Unit.
samedi 14 avril 2007
Acquisition de DoubleClick par Google
Google renforce ses positions dans la ventes d'espaces publicitaires en rachetant DoubleClick, pour un peu plus de 3 milliards de dollars US. Son actionnaire majoritaire, Hellman & Friedman estimait que cette vente allait dépasser les 2 milliards de dollars. La société DoubleClick qui existe depuis 1996, a annoncé en début de mois, qu'elle allait proposer une plate-forme "DoubleClick Advertising Exchange" afin de créer un espace pour réunir en temps réel, les milliers de vendeurs et acheteurs d'espaces publicitaires.
le communiqué de presse est ici
le communiqué de presse est ici
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