Ma bio :

lundi 6 novembre 2006

Search Engine Strategies 2006 Paris La defense

Je vais intervenir sur deux sessions de Search Engine Strategies à Paris les 28 & 29 novembre 2006 : Programme des deux journées

  • Balancing Organic & Paid Listings
If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong -- what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there's no need to worry about the free results! Wrong again. Why not gain free traffic if you're relevant? This session explores issues like these and how to get the balance right between free and paid campaigns.

  • Link Strategies 2006
Effective linking is crucial, but linking strategies that once worked may not be the way to go in 2006. This session will explore issues such as whether you should buy or sell links, how far is too far in optimizing your internal link structure, and if you operate a network of sites, can natural interlinking be perceived as link spam.

A noter que je vais intervenir comme l'an dernier avec
Sébastien Billard, le modérateur est également le même qu'en 2005 : Frédéric Plisson, Company Director, La Boussole

On ne change pas une équipe qui gagne.

DDP : distributeur de positions :-)